New Arrivals

Pack up and go anywhere with MIXX™ next + PIPA™ travel system. This smooth-riding stroller features a compact fold-axel™, adjustable recline, and MagneTech Secure Snap™ - The self-guiding magnetic buckle...

Sky Dragon has taken up a rather niche side hustle as the official ‘midnight storyteller’ for mountaintop campers. With a swish of her tail and a twinkle in her eye,...

Amuseables Sports Tennis Ball is never off-duty. When he’s not on court, he’s in the booth, offering running commentary with American cousin Baseball, who favours stats over storytelling (to Tennis...

A New York native, Amuseables Bagel runs one of the busiest delis on the block. His sesame-stitched crust and suede lox layer have made him a local legend. But the...

The ultimate safe haven. Style and safety should never have to be sacrificed. Thanks to the clever and fashionable PIPA™ infant car seat, both of these essentials are combined, providing...

Give your little one a safe, comfortable, and versatile seat for every stage of early childhood. This 3-in-1 convertible design works as a feeding booster, floor seat, and playtime chair...

Loulou Lollipop's muslin swaddle blankets are made with ultra-soft, breathable bamboo and cotton muslin fabric that is gentle on baby’s delicate skin while still managing to be super durable. Our...

A fine-motor factory overflowing with wonder! Flip, crank, and stir to get the balls mixed up and moving. Spin the handle to lift them to the top. Then, as they...

Loulou Lollipop's silicone teether provides endless opportunities for little hands to explore! Featuring captivating nubby textures on both sides, it's perfect for grasping and chewing. Made from 100% premium quality...

Loulou Lollipop's muslin quilts made from four layers of bamboo and cotton muslin fabric offer the perfect amount of breathable warmth and coziness to keep the baby comfortable and relaxed....

The dreamiest crib sheet ever! Designed to fit all standard crib mattresses, Loulou Lollipop's super-soft muslin crib sheet is made with breathable bamboo cotton fabric at an Sustainable Production certified...

The dreamiest crib sheet ever! Designed to fit all standard crib mattresses, Loulou Lollipop's super-soft muslin crib sheet is made with breathable bamboo cotton fabric at an Sustainable Production certified...

The dreamiest crib sheet ever! Designed to fit all standard crib mattresses, Loulou Lollipop's super-soft muslin crib sheet is made with breathable bamboo cotton fabric at an Sustainable Production certified...

Pair the Purebaby Pointelle Long Sleeve Wrap Bodysuitwith the matching Pointelle Footed Leggings for the sweetest newborn outfit.Purebaby's Pointelle Long Sleeve Wrap Bodysuit is an essential layering style for newborns....

Ever the worrier, Amuseables Pretzel has a tendency to tie herself up in knots. And while she loves her job as a legal secretary, the caseload can get a little...

A thoughtfully designed baby summer hat crafted from 100% breathable cotton and handmade in Newfoundland & Labrador.Lightweight and comfortable, this reversible hat provides shade and coverage for sunny days at...

A thoughtfully designed baby summer hat crafted from 100% breathable cotton and handmade in Newfoundland & Labrador.Lightweight and comfortable, this reversible hat provides shade and coverage for sunny days at...

A thoughtfully designed baby summer hat crafted from 100% breathable cotton and handmade in Newfoundland & Labrador.Lightweight and comfortable, this reversible hat provides shade and coverage for sunny days at...

Purebaby's Essentials Premie Crossover Growsuit is a staple style, designed for comfort and the easiest of dressing. This style crosses over at the chest and ties on the inside, and...

Keep your little ones hands nice and warm and face protected with Purebaby's Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin....

Keep your little one super cosy and covered in Purebaby's Essentials Quilted Growsuit. Keep the chill out with an inbuilt hood and ribbed cuffs to stop the legs or arms...